ABOUT THE PROJECT
HUMAN Protocol is a Web3 AI/ML company that rewards individuals for helping train AI through data labeling. They needed a scalable, high-performing website to communicate their mission, showcase their technology, and support various campaigns. Additionally, they required UX improvements, landing pages, and automation to streamline engagement.
My Role & Contributions
As the Head of Web, I developed and managed the HUMAN Protocol website on Webflow, leading three major redesigns over three years. I designed and built over eight landing pages for events and campaigns, conducted UX research, created wireframes, and developed high-fidelity designs for web pages and the HUMAN Dashboard. I also integrated third-party tools like Mailchimp, Hotjar, Zapier, and Typeform to enhance analytics and automation.
Impact & Results
The website continuously evolved to meet the company’s growing needs, improving user engagement and performance. My work ensured optimal responsiveness, SEO best practices, and enhanced automation. Even after my tenure, I continued providing Webflow expertise and ongoing support as a freelancer.